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Ten Ways For Selling More Books
Build your sellers' confidence and sales! Pass on these tips, and be sure to provide a written list of all the details; your group's needs and goals, deadlines, etc. as well as any selling materials that will help them succeed.
1. Make a list. Start with friends and relatives. Who likes to eat out? Everyone! Don't forget neighbors, the people you work with, go to the church with, your doctor, dentist, hair stylist, etc.
2. Contact everyone on your list. People you know will want to help you and will appreciate the value you are offering. Check off the names on your list after you contact them, either in person, by phone or e-mail, and follow-up.
3. Always take your book with you. Just about any place can be a selling opportunity. Classes, sporting events, family gatherings, etc. You can also enlist family members to take your information to activities or work (doctor's offices and hair salons are great outlets) and make copies of the logo flyer to hang up at work and put in people's boxes.
4. Represent your group. When you're selling, be polite and enthusiastic. If possible, wear a uniform, t-shirt, or cap identifying your group. Tell potential customers your name and group, what you're selling, and why you're raising money. Explain exactly what their purchase will do for you and your group, and what it will do for them (save lots of money!).
5. Know the book. Before you start selling, look through the book and get to know the offers. Mention some of the more popular places, e.g. Moe's sw Grill, Chick-fil-A, Domino's Pizza, Circuit City, Biscuitville etc., and practice your lines. "You can double your money back at Home Depot alone!" or "There are over $200 worth of free pizzas!" are just two lines that will help you sell more books. Don't forget all coupons are valid until January 1, 2008 and if you use the book only once or twice it pays for itself!
6. It's not just for dining. Everyone loves to eat out, but there's more to the book then just restaurants. Free oil changes, museum passes, fun parks, greens fees to some of the area's top golf courses, dry cleaning and great retail savings at Michael's, Big Lots, Dick's Sporting Goods, Eckard Drugs, Home Depot, etc. There is truly something for everyone!
7. Show 'Em The Book! That's all it takes. Make sure your customers look through the book and point out the popular places you know they'll like. They're sure to find places they already go to as well new places they may want to try.
8. Upsell. These books offer great value and there's something for everyone. The book will sell itself, but you can sell more. Ask the customer how many cars they own. People carry their books in their purses and cars, so they can use a book for every car. They also make great birthday and holiday gifts - "Do you know someone who would appreciate this book as a gift?"
9. Practice "Safe Selling." DC Publishing discourages door-to-door selling. If you are selling in your neighborhood, stick to familiar neighbors and never enter a stranger's home. Use the buddy system and/or have an adult come along.
10. This is a quick & easy fundraiser. Be enthusiastic and as always, have fun.
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